We’re a user-first SEO agency in Melbourne.
Our SEO approach puts people at the centre.
Search engines now assess and rank websites much like real users do, which means high-quality content matters more than ever — often even more than backlinks.
Google (and other search engines) have been clear: original, helpful content is what it values most. Content that genuinely serves users, combined with a simple, enjoyable user journey, is the foundation of an effective SEO strategy.
Our achievements How SEO has helped our clients
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Moodleincrease in Google Search impressions
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Brecken Health Careincrease in organic search conversions
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Richmind WAincrease in organic search traffic
SEO services that are driven by quality, and backed by strategy
We’re all about SEO that benefits both users and search engines. And with our website expertise, we know what makes a good website: from meeting core web vitals, to being mobile-friendly, to ensuring that content is easily accessible and understandable.
Keyword research
We research the best focus keywords for your organisation with a variety of tools and manual investigation. And we’ll periodically revise and update your keyword list based on search trends and results.
Technical SEO
From meta tags optimisation to regular technical site audits, we ensure that your website remains discoverable, indexable, and search engine-friendly.
Content creation
Google loves helpful content. And good, helpful content is kind of our thing. We create engaging and informative content, spanning blogs to website copy, optimised for SEO.
Website recommendations
Page experience is a big ranking factor on Google. We’ll make recommendations around the Core Web Vitals to help search engines (and users!) to find your website.
Local SEO
With around 91% of weekday calls to local businesses going through their Google Business Profile, we know it’s important for your website (and your Google listing) to rank well locally.
Internal & external linking
Links are a sign of trust online. Using both internal and external links strengthens your website’s authority in the eyes of search engines.
SEO strategies to help your organisation get discovered
Google ranks content based on relevance, usability, and user experience. If your website isn’t optimised, it can easily get lost in search results — a critical concern for healthcare, education, and not-for-profit organisations that rely on public support.
Our SEO strategies focus on both users and search engines. By ensuring sites are fast, mobile-friendly, and easy to navigate, we create long-term results that are worth the effort.
Planning your SEO campaign and journey Our proven SEO process, guided by data at every step
We craft strategies that are as distinctive as your organisation, laser-focussed on achieving your unique goals and reaching your ideal users.
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Consultation & planning
We get to know your goals, target audience and current online presence. We then develop a detailed SEO strategy tailored to your requirements
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Comprehensive SEO audit
We review all aspects of your current organic search presence and conduct a technical, on-page and off-page SEO audit to identify quick wins and incremental long term improvements
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Initial & ongoing optimisations
Our initial improvements aim to prepare the website to be more accessible and understanding for search engines. Once we ensure that your website is compliant to SEO best practices, we continually work on improving all aspects of SEO for your site.
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Reporting & insights
We monitor and report on key organic search metrics that align with your goals and objectives, as well as discuss progress and adjust our SEO strategies as needed.
Testimonial - Nikolai Blazeski
Ongoing SEO is important in helping to connect people with the services that align to their needs. If you're not visible on search engines, nobody will be able to connect with you and what your business or organisation offers.
Ready to get started?
Start your marketing projectDoes your “good” need more enrolments, or bookings, or donations? Is it time for a new website? Support with marketing ideas? Improve fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.