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Generative search optimisation that puts users first

Optimised for the AI search revolution

AI tools like ChatGPT, Perplexity, and Gemini are transforming how people search online—and traditional SEO alone isn’t enough.

We help organisations get found in AI-generated results through Generative Search Optimisation / Generative Engine Optimisation (GEO), using structured content, credible sources, and industry best practice to surface your brand in the answers people trust.

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Our achievements How GEO has helped our clients

Our GEO approach

Making your content useful and reliable enough to be included in AI-driven responses.

  • AI-friendly content structure

    We format content to be easily interpreted by large language models, with clear headings, concise answers, and well-sourced facts.

  • Local & niche authority building

    By leveraging topical authority, credible link signals, and schema, we help AI engines trust your content.

  • SEO + GEO integration

    We don’t abandon SEO. We enhance it with AI-optimised strategies so you stay visible in both traditional and generative search experiences.

  • Performance tracking & refinement

    Using the latest tools, we monitor how your content performs across AI platforms and adapt to new algorithmic behaviours.

GEO strategies to help your organisation get discovered

GEO is built for purpose-led organisations, educators, healthcare providers, and not-for-profits ready to lead the conversation in their field and be recognised as trusted authorities. As audiences increasingly turn to AI tools like Google’s AI Overviews and ChatGPT for answers, we position your brand to show up with clarity, credibility, and impact—right where decisions are being made.

Whether it’s answering high-intent queries, shaping topical authority, or earning visibility through structured data and semantic relevance, we help you build a digital presence that AI recognises—and your audience trusts.

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How GEO complements your SEO efforts SEO & GEO – How we leverage their shared foundations

By aligning SEO best practice with GEO, we help our clients stay discoverable in both classic search results and emerging AI-powered experiences.

  • Same goals, different channels

    SEO and GEO both aim to connect you with your audience—SEO boosts search rankings, while GEO gets your content cited directly in AI-generated answers.

  • Content that does more

    Well-structured content can rank in search and be cited by AI tools—we create expert-backed, well-sourced content that builds authority and earns AI recognition.

  • Authority that works twice

    Strong SEO signals—like clear structure and relevant keywords,— can help AI models recognise your content as trustworthy, increasing the chances it’s used in responses.

  • Smarter together

    Combining SEO and GEO ensures you’re visible now—and ready for what’s next, by ranking in search results and earning citations in AI-generated content simultaneously.

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Testimonial - Barry Marelli

General Manager
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AI implementation and GEO, are regular topics of conversation with Clients and Potential Clients. We've been fortunate that by prioritising SEO for our own website, we've received numerous enquiries for new work, based on ChatGPT (and similar) recommendations.

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Does your “good” need more enrolments, or bookings, or donations? Is it time for a new website? Support with marketing ideas? Improve fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.