What did we do for Breast Cancer Care WA?
When people are seeking out help for either themselves or a loved one, they want to come to a place that’s comforting, homely and easily accessible. That was the approach we took with the Breast Cancer Care WA website.
Optimised content
We wanted to make sure that people who were impacted by a diagnosis, were able to find valuable information efficiently.
Donations
Improving both the visibility and functionality of Donations was an important consideration.
Interactions
Gave users clear paths to communicate directly with the organisation, without overwhelming them with options.
What was the initial brief from Breast Cancer Care WA?
Three core project goals came through clear in the brief -
- Breast Cancer Care WA provides free nursing, counselling and financial support to those affected by breast cancer.
- BCCWA’s website needed to be friendly and easy-to-use to accommodate people looking to get help, give support, or to partner alongside them.
- The challenge in designing the website was the sheer amount of information that had to go on there.
What are some project outcome highlights?
Project highlights include -
- Through an in-depth and collaborative discovery session, we defined an appropriate strategy with the client and its stakeholders.
- We simplified the user experience by splitting the website into three key areas: ‘Get help’, ‘Get involved’ and ‘Partner with us’.
- For users seeking help, we offered a variety of contact methods: call back, email through, click to talk, and others. For users looking to get involved, we integrated with the Salesforce API to allow users to toggle between once-off and recurring donations.
Testimonial - Zoe McAlpine
Dux held our hand the whole way throughout the process and they had the patience to work on our timelines which as we know time some time. That was very important for us.
Testimonial - Justin Greenwood
This is very much the project that set Dux on the path towards doing good, better. From start to finish, this was such an important (and fun) project, that we decided this was really the only kind of work we wanted to be doing long term.
Talk to us Looking to do good, better?
Does your “good” mean more enrolments, or bookings, or donations? Time for a new website? Support with marketing ideas? Better fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.